“There is a growing recognition of the potential for business to learn from the arts. This is the first book which sets out how great performance artists work in a way that individuals and organisations can apply in both a personal and business context. Following The Five Principles can help us all to deliver great performances.” Review of The Five Principles of Performance Thinking

Steve Varley, UK Chairman, Ernst and Young LLP

“The parallels between performance arts and business performance are exciting and clear. There is a lot to learn from this book. A great read!” Review of The Five Principles of Performance Thinking

Hugo Tewson, Chairman, Andiamo