“Mark’s speech at Danone’s 2022 conference was very much appreciated and helped introduce the right mindset for the creative workshops we had for the rest of the day. A few quotes from Mark are already part of our conversations: “When you think you know, you don’t learn”! Conference participants are eager to read their copies of The Five Principles of Performance Thinking.”

Thierry Durupthy, Global Supply Chain Operations Director, Danone Specialized Nutrition

“There is a growing recognition of the potential for business to learn from the arts. This is the first book which sets out how great performance artists work in a way that individuals and organisations can apply in both a personal and business context. Following The Five Principles can help us all to deliver great performances.” Review of The Five Principles of Performance Thinking

Steve Varley, UK Chairman, Ernst and Young LLP