“Nothing is more demanding than having to produce a stunning performance in real time. Business leaders would do well to understand how. With this book Mark Powell and Jonathan Gifford make it easy to learn.” Review of The Five Principles of Performance Thinking

David Magliano, General Manager at Warner Bros. Entertainment Group of Companies

“The parallels between performance arts and business performance are exciting and clear. There is a lot to learn from this book. A great read!”

Hugo Tewson, Chairman, Andiamo